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BUILD / STORY · BRAND · EXPERIENCE · DIGITAL

Stories made into
brands and solutions

We uncover the values accumulated in places and organizations and translate people’s stories through a contemporary sensibility. Dialogue and collaborative planning become brands, products, spaces, content, and digital solutions that lead to purchases, visits, and participation.

View the signature case ↓
Byeotnwi black tea package and amber tea presented at a pop-up table

01 / WHAT WE SHAPE

Discover the story
define a direction together

STORY & FACILITATION

Discovery and co-planning

We find the core value held by a business or place and define a direction with the people involved.

IDENTITY & PACKAGE

Name and visual language

Brand story, art direction, color, typography, and package information become one coherent language.

RETAIL & CONTENT

Sales space and story experience

Products become choices through pop-ups, displays, guided storytelling, and content.

DIGITAL EXPERIENCE

Service structure and prototype

We shape user journeys and screen structures connecting discovery, choice, booking, and records.

LOCAL ESG IN PRACTICE / BOSEONG PROJECT

Boseong spring light
held in a tea package

Through an MOU with a youth village in Boseong, a region facing population decline, we translated Yeongcheon Tea Garden’s spring black tea into the everyday language of Byeotnwi, meaning a patch of sunlight. Naming and narrative, an Impressionist visual language, typography and label information, pop-up display, and guided tea storytelling became one connected experience. We are exploring international distribution routes that could use our express-logistics network.

Shop tea on Naver Smart Store
EMOTION
An afternoon returned to oneself
VISUAL LANGUAGE
Impressionist light and watercolor diffusion
PACKAGE
Typography, information hierarchy, and label structure
EXPERIENCE
From package to display and guided tea storytelling
Byeotnwi black tea packaging and tea storytelling at the pop-up
Byeotnwi black tea packaging and tea storytelling at the pop-up
Jeju Magic Potion Shop with emotion-rhythm cards and the Rainbow Lemon Island world

03 / ESG STORYTELLING · FROM PLACE TO MARKET

Local stories made into
choices for today

In Jeju in 2025, we created the Magic Potion Shop pop-up by pairing cold-brew milk tea made with Boseong black tea with tarot cards chosen to match each visitor’s emotional rhythm. The tea became a participatory world in which customers could notice how they felt and choose a drink for that moment.

We translate local resources and the time of their producers into experiences contemporary customers can understand and choose. This is Wendy’s approach to ESG storytelling.

From Boseong tea leaves to a glass of milk tea

We researched the place, the producers, and the journey from raw ingredient to finished product, translating it into guided tea storytelling that customers could understand and choose.

JEJU
Magic Potion ShopA participatory pop-up combining Boseong cold-brew milk tea, emotion-rhythm tarot, and local storytelling
GWANGMYEONG
Costco pop-upIntroducing the product in a live retail setting and observing customer choices and responses
SEOUL
Shinsegae Famille StationExtending the product and its brand story into a new urban customer setting

04 / DIGITAL EXTENSION

The story continues
through Tea Map

We designed a service structure and screen experience that lets people explore Boseong tea-village stories, discover tea gardens, and move toward experience booking and real-world visits.

Initial screen concept / pre-development prototype
Tea Map exploration screen concept for Boseong tea villages

05 / PROCESS

We find the feeling
then make it tangible

  1. SENSEFind the sourceListen to the stories and values held by people, places, and businesses.
  2. SHAPESet the languageDefine brand and service direction through dialogue and collaborative planning.
  3. BUILDMake and reviewDevelop brand and package systems, service structure, and UX, while coordinating specialist production and engineering.
  4. BLOOMShape the encounterDesign experiences connecting purchases, visits, bookings, and participation.

06 / PROJECT SCOPE

Start at the depth
your brand needs now

01

PACKAGE EDIT

Clarify an existing brand through one hero product.

02

SIGNATURE PACKAGE

Build one signature product from story to shelf.

03

BRAND WORLD

Connect identity, product range, imagery, pop-up, and retail experience.

04

DIGITAL SOLUTION

Define service structure, UX, and prototypes around business challenges and customer journeys.

For regulated products such as food, we organize required label information for clarity, with final compliance confirmed by the manufacturer, seller, and relevant specialists. We directly design product structure, UX, visual systems and prototypes. App and web implementation is scoped around features and operations; specialist work such as maps, backends and payments is planned with appropriate collaborators and quoted separately.

WENDY'S ATELIER

What experience could
your story become

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